Denim made
for living

Carefully curated and conscientiously
made by women, for women.
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Make casual
a statement

Get the look and feel of a rigid jean, but with
a bit of stretch for a modern, flattering fit.
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Experience

It's a fact that when you find the perfect jeans, you hang onto them tight with white knuckles, and you never let it go. I've finally found my dream denim with Schoen by Yu. They stretch where they need to, and they are tailored to perfection for every size. Get ready to say ‘I told ya so' a lot once all of your friends find out about these pants!

Jenna Loomer - E! News Editor

I have them in every style and every color.  People are constantly stopping me at the office, at my kids' school, or even walking down the street to ask me where I got them.  I really don't wear any other jeans at this point.

Krista Moatz - EVP of Popsugar.com

Schoen by Yu makes my favorite jeans hands down.  I can't get enough and literally own multiple pairs of the exact same jeans.  The most flattering jeans I own, plus they are comfortable and functional for work.

Kelley Baker - Celebrity Brow Artist

We're also obsessed with all the denim options from Schoen by Yu. Finding your dream pair of jeans is a tricky business, but we're happy to announce we have!

Emily Popp - E! News Editor

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