WHO WE ARE
Schoen by Yu was founded in 2014 by denim industry veterans, Lindsey Schoen and Michelle Yu, based on the simple premise that women should feel good in what they wear and dressing should be effortless. They set out to create a modern wardrobe of denim that celebrated style over fashion. Every collection is carefully curated to consist of only those pieces you’ll want to wear on repeat and then, meticulously fit to flatter.
“I love what I do and the women I design for are my biggest inspiration. We’ll take care of creating quality clothing so you can take care of business (and everything else). “ –Michelle Yu, Designer
WHAT WE DO
Every pair of Schoen by Yu jeans is made with a purpose and thoughtful intent. We are committed to the craft and heritage of contemporary denim and always strive for perfection. From the fabric, down to the unseen details, we use only the best. We believe that good design is sustainable design, because a finite world is an impossibility.
BY WOMEN / FOR WOMEN
Made in Los Angeles